Welcome to CROXY
Potential Realised!
Developing, guiding, supporting and facilitating the accomplishment of exceptional Leaders, Teams and Organisations.

CROXY
CROXY is Matthew Croxford - Matthew Croxford is CROXY!
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For over 25 years Matthew has been supporting, coaching, guiding, advising and facilitating exceptional leaders, senior teams and progressive organisations in pursuit of their excellence.
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An executive level consultant and highly experienced leader of strategy, organisational design, culture, team and leadership development. Matthew has developed extensive advisory, mentoring and coaching skills with deep proficiency in change and transformation.
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With a passion for culture development and harnessing the discretionary energy of your people - Matthew works with you, your teams and organisations to discover, design and develop environments where your people can give, do and be their very best every day.
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Prior to establishing CROXY Matthew was a Partner and National Head of Human Capital for a global Professional Services Firm. Matthew has over 25 years of professional practice supporting organisations, teams and individuals to realise their potential!

Our Services
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Leadership Development
Leadership can be challenging and lonely. Great leadership however leaves an enduring legacy long after you have moved on!
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Matthew has been supporting leaders as they step into positions of significance for over 25 years. Designing and facilitating results based development programs across the leadership spectrum. Matthew delivers programs for new and aspiring leaders to the experienced and practiced, programs for leaders of SME's to those running the ASX top 100.
Whether building a new team or restructuring one, creating vision, direction and strategy, managing a global Parent, establishing trust with the Board or leading in a matrix environment - Matthew's programs will equip and guide you to realise your leadership potential.

Culture Design & Development
Culture is truly the one and enduring differentiator and the source of all competitive advantage. Whether the culture of the Boardroom, the senior leadership or the organisation as a whole - Culture is the driving force behind all aspects of your performance, either by default or design?
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Culture is also the hidden force that shapes all organisational behaviour. Deliberately designing your team's and organisation's desired culture - ensures your people are in alignment and harmony with your strategic organisational goals.
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Matthew has designed and facilitated culture development programs across many of Australia's large public and private organisations over the last 25 years. Programs that equip individuals and teams to design, create and realise their aspirational cultures. Creating workplaces where people are encouraged, supported and motivated to accomplish their potential by giving, doing and being their best each and every day.

Developing high performance teams
Synergy, the holy grail of teamwork does not happen by accident but through the process of regular and systematic development at the hands of a professional guide.
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Matthew has coached, guided and helped shape the development of multiple teams over the last 2½
decades. Ranging from production and project teams to the Executive leadership teams and Boards of leading ASX 100 organisations.
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Matthew has the experience and track record to facilitate and guide your team through the development process effectively and efficiently.
Matthew's facilitated process builds trust, openness and honesty, supporting your team to establish and cement a culture of high performance.

Coaching
In every field of endeavour, the world's best performers all have professional coaches to support their continuing growth and development.
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As the stakes rise and expectations increase, tried and tested patterns and paradigms inevitably fail to deliver desired results. New perspectives and ways of thinking pave the way for performance breakthroughs.
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Matthew has supported hundreds of leaders in these challenging and breakthrough moments throughout their careers. Supporting each leader's growth and development. Helping each individual to discover new patterns and paradigms of thinking and behaviour that unlock higher levels of performance and capability.
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Matthew has over 10,000 hours of professional coaching across multiple industries and organisational levels.
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Matthew is with you for the journey as your supporter, your confidante, your mirror, your challenger and your coach.
Our Approach

Perspectives
Our perspectives, underlying assumptions and patterns of thinking can be a source of great strength or a hindering force undermining our individual, team and organisational effectiveness.
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Exploring and understanding foundational assumptions can yield fresh and empowering perspectives paving the way for directional clarity.
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We start by exploring perspectives to understand how they may be supporting or undermining current performance.
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Through a process of constructive challenge, perspectives are expanded, viewed more holistically and ultimately reframed. New pathways and possible solutions are uncovered. New innovative ideas, paradigms and approaches to previously challenging problems emerge.
Direction
Employing new perspectives, paradigms and patterns we are able to address challenges and opportunities anew.
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Fresh perspectives yield dynamic and interconnected solutions to increasingly ill-defined, volatile, uncertain, complex and ambiguous situations.
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Defining a new direction and the pragmatic steps to get there comes next. Building upon organisational purpose, vision and values, a new mission emerges and the strategy to achieve is articulated.
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With clarity of direction and approach your people, your customers and your wider stakeholders align to the strategy ensuring the realisation of purpose and vision.


Accomplishment
Accomplishment is not an end in itself but a state of being. One in which we achieve our goals, only to stretch further to uncover what might be.
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Accomplishment fuels our growth - propelling us forward to explore new and evolving possibilities for ourselves, our teams, our organisations and our communities. New standards are set and higher levels of performance achieved.
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Accomplishment builds self confidence and raises our curiosity about what's possible, opening us to new perspectives, paradigms and patterns.
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And so continues the spiral!
