Welcome to CROXY
Helping leadership teams build the organisations their future demands!
Developing, guiding, supporting and facilitating the accomplishment of exceptional Leaders, Teams and Organisations.
CROXY
Clients engage Matthew when organisational success creates a new level of complexity. Rapid growth, acquisitions, transformation, heightened governance expectations or increasing stakeholder scrutiny all require leadership teams to think differently. Matthew helps executives make sense of that complexity and translate it into clear strategic action.
Helping leadership teams transition from the organisation they built...to the organisation they now need.
When organisations become more complex than the leadership approaches that created them, Matthew helps executive teams adapt before complexity overtakes performance.
Organisations don't engage Matthew to solve today's problems. They engage him when yesterday's leadership approaches are no longer enough for tomorrow's challenges.
What Matthew helps organisations do:
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Navigate growth following acquisitions.
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Integrate executive teams.
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Align strategy with operating models.
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Strengthen executive decision-making.
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Build governance capability.
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Sharpen executive judgement.
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Improve execution without increasing bureaucracy.
Our Services
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Organisational Development
Matthew Croxford is an executive adviser specialising in leadership, organisational effectiveness and transformation.
For more than twenty-five years he has worked alongside Boards, CEOs and Executive Leadership Teams to help organisations navigate growth, complexity and change. His work spans strategy, organisational design, executive team development, governance, culture and leadership effectiveness, always with a practical focus on improving organisational performance.
Rather than applying generic leadership models, Matthew works with leaders to understand the systems that shape behaviour, decision-making and performance. His approach helps executive teams identify the underlying causes of organisational challenges—not simply the symptoms—and build practical ways of working that improve clarity, accountability and execution.
Clients engage Matthew when they find themselves at an inflection point: periods of rapid growth, organisational transformation, increasing complexity or sustained operational pressure. His work enables leadership teams to think differently, make better decisions and align around the key areas that matter most.
Matthew has advised organisations across government, infrastructure, professional services, retail, health, education and entertainment. He is recognised for creating environments where leaders can have honest conversations, challenge long-held assumptions and make decisions that would otherwise remain unresolved.
Alongside executive facilitation and advisory work, Matthew provides executive coaching to CEOs and senior leaders, helping them navigate the personal demands of leadership while strengthening the effectiveness of the teams they lead.
His clients value the combination of strategic thinking, behavioural insight and practical implementation. Workshops are not the outcome of his work—they are simply one mechanism for helping organisations create meaningful and lasting change.
Culture Design & Development
Culture is truly the one and enduring differentiator and the source of all competitive advantage. Whether the culture of the Boardroom, the senior leadership or the organisation as a whole - Culture is the driving force behind all aspects of your performance, either by default or design?
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Culture is also the hidden force that shapes all organisational behaviour. Deliberately designing your team's and organisation's desired culture - ensures your people are in alignment and harmony with your strategic organisational goals.
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Matthew has designed and facilitated culture development programs across many of Australia's large public and private organisations over the last 25 years. Programs that equip individuals and teams to design, create and realise their aspirational cultures. Creating workplaces where people are encouraged, supported and motivated to accomplish their potential by giving, doing and being their best each and every day.
Developing high performance teams
Synergy, the holy grail of teamwork does not happen by accident but through the process of regular and systematic development at the hands of a professional guide.
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Matthew has coached, guided and helped shape the development of multiple teams over the last 2½
decades. Ranging from production and project teams to the Executive leadership teams and Boards of leading ASX 100 organisations.
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Matthew has the experience and track record to facilitate and guide your team through the development process effectively and efficiently.
Matthew's facilitated process builds trust, openness and honesty, supporting your team to establish and cement a culture of high performance.
Coaching
In every field of endeavour, the world's best performers all have professional coaches to support their continuing growth and development.
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As the stakes rise and expectations increase, tried and tested patterns and paradigms inevitably fail to deliver desired results. New perspectives and ways of thinking pave the way for performance breakthroughs.
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Matthew has supported hundreds of leaders in these challenging and breakthrough moments throughout their careers. Supporting each leader's growth and development. Helping each individual to discover new patterns and paradigms of thinking and behaviour that unlock higher levels of performance and capability.
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Matthew has over 10,000 hours of professional coaching across multiple industries and organisational levels.
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Matthew is with you for the journey as your supporter, your confidante, your mirror, your challenger and your coach.
Our Approach
Perspectives
Our perspectives, underlying assumptions and patterns of thinking can be a source of great strength or a hindering force undermining our individual, team and organisational effectiveness.
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Exploring and understanding foundational assumptions can yield fresh and empowering perspectives paving the way for directional clarity.
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We start by exploring perspectives to understand how they may be supporting or undermining current performance.
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Through a process of constructive challenge, perspectives are expanded, viewed more holistically and ultimately reframed. New pathways and possible solutions are uncovered. New innovative ideas, paradigms and approaches to previously challenging problems emerge.
Direction
Employing new perspectives, paradigms and patterns we are able to address challenges and opportunities anew.
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Fresh perspectives yield dynamic and interconnected solutions to increasingly ill-defined, volatile, uncertain, complex and ambiguous situations.
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Defining a new direction and the pragmatic steps to get there comes next. Building upon organisational purpose, vision and values, a new mission emerges and the strategy to achieve is articulated.
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With clarity of direction and approach your people, your customers and your wider stakeholders align to the strategy ensuring the realisation of purpose and vision.
Accomplishment
Accomplishment is not an end in itself but a state of being. One in which we achieve our goals, only to stretch further to uncover what might be.
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Accomplishment fuels our growth - propelling us forward to explore new and evolving possibilities for ourselves, our teams, our organisations and our communities. New standards are set and higher levels of performance achieved.
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Accomplishment builds self confidence and raises our curiosity about what's possible, opening us to new perspectives, paradigms and patterns.
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And so continues the spiral!
